• Date: 01/05/2017
    For: McSweeney's

    Launch Project

  • A parody of brand collaboration announcements.

    Favorite Lines:
    - "Quality. Integrity. Craftsmanship. These are all nouns that have nothing to do with the new collection."

    - "Our inspiration for the line includes trite motivational phrases, Nike, stale rice crackers, and the Triangle Shirtwaist Factory."

    - "Don't be a slave to fashion. We hire eight-year-olds to do that."